Veganuary. The month that people dedicate to changing up their diet by consuming solely plant-based, vegan produce. With people entering 2019 with the phrase ‘new year, new me’ rooted deeply in their mindset, will we see them sticking to the change of diet?
This year, record numbers have signed up to the Veganuary pledge, with over 250,000 from 193 countries signing up. On Sunday 30th December 2018, 14,000 people signed up at a rate of one every six seconds.
2018 saw a real boom in the rise of veganism, with numbers of products available and adherents to the vegan lifestyle increasing exponentially.
“In 2018 there hasn’t been a week that has gone by without veganism hitting the headlines, whether it is a magazine editor being fired or Waitrose launching a new range of products,” said Rich Hardy, Head of Campaigns at Veganuary.
“Vegan products are getting a lot better and it is becoming a lot more convenient to have a tasty plant-based diet.”
One of the reasons for the surge in active members in the vegan community has been the warnings from scientists across the globe about the damage meat production and consumption has on the living planet, in terms of the amount of greenhouse gas emissions the industry creates each year.
A report published in 2014 called ‘Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians, and vegans in the UK‘, noted that the average emissions of meat eaters was 7.19kgCO2e/day compared to 2.89kgCO2e/day for those who consumed a vegan diet. In May 2018, an incredibly comprehensive analysis of the impact of animal agriculture was published, which stated that avoiding animal products was the single most productive way to reduce an individual’s environmental footprint.
‘Moving from current diets to a diet that excludes animal products has transformative potential, reducing food’s land use by 3.1 (2.8-3.3) billion hectares (a 76% reduction), including a 19% reduction in arable land; food’s GHG emissions by 6.6 (5.5-7.4) billion metric tons of CO2eq (a 49% reduction); acidification by 50% (45-54%); eutrophication by 49% (37-56%); and scarcity-weighted freshwater withdrawals by 19%.’
Recently, delegates who attended the COP24 meeting in Katowice, Poland were reprimanded for the menu served in the food court on site, a menu very high in meat-based products.
A third of UK consumers say they have deliberately reduced the amount of meat they eat, or excluded it from their diet entirely, according to the supermarket chain Waitrose. in 2018, one in eight Britons declared themselves as either vegetarian or vegan. 21% participate in a flexitarian diet, which is where a mostly plant-based diet is sometimes supplemented by meat, dairy, or fish.
Joseph Poore, of Oxford University, who led the research, said: “A vegan diet is probably the single biggest way to reduce your impact on planet Earth – not just greenhouse gases but global acidification, eutrophication, land use and water use. It is far bigger than cutting down on your flights or buying an electric car.”
Veganuary’s site states that the three main reasons to practice veganism are animal welfare, health, and environmental protection. It offers a practical explanation of all three reasons, including recommendations for videos, articles, discussions, and a list of vegan myths they take the time to dispel. There is also a ‘vegan starter kit’, advice on where to eat out, and a hundreds of recipes.
While Veganuary grows in numbers, environmentalists are worried that it will be hard to promote this lifestyle to the majority of people within the small time-frame that we have left to tackle climate breakdown.
‘Though dietary change is realistic for any individual, widespread behavioral change will be hard to achieve in the narrow timeframe remaining to limit global warming and prevent further, irreversible biodiversity loss.’